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The Google Keyword Tool is a great gadget for online marketers. It is very important we know how to use it and interpret the results properly. Here I will go over exactly what it is and how it can be used properly to help you make money online.

The Keyword Tool allows you to see how many people are searching Google for specific terms. You can find this tool here: https://adwords.google.com/select/KeywordToolExternal

Here is a quick example of what you can use it for. Let’s say you are interested in selling products on ‘How to make money online’. In order to get some idea as to how many people online are interested in this topic, you can type terms (referred to as Keywords) into Google’s Keyword tool, such as ‘Make money online’. The results will give you an indication of how many people are searching for that and also provide other valuable information on the market in general.

1)      Make sure you select the proper country

What country you select can skew your results. If the keyword search terms you are interested in are country specific, then you should make sure you narrow your keyword search by country. The biggest and best market online is the United States, so this is often a good place to start. You can change the country settings by clicking on the ‘edit’ which you will see here ‘Results are tailored to English, United States Edit’ on the right, above the keyword generation box.

2)   Generate Keywords

Generating keywords is easy, simply type in the terms that you interested in, for example, ‘How to make money online’ and the results will process quickly. You will see in the Global Monthly Volume column (which you can click on to sort in order of highest to lowest) exactly how many people search for the term each month in the country you specified.

3)      Increase your results accuracy

When generating keywords, you may get back somewhat inflated results. Therefore, you can narrow your results by clicking on ‘match type’ which is on the far right, and changing the results from ‘broad’ to ‘exact’.  This will reduce the Global Monthly Volume results because it now only shows results for people who searched exactly for the terms you selected.

4)      Get more information

You can now add or remove columns in your results to provide more information on the market you are doing research on. Click on the ‘choose columns to display’ and you will see several options to chose from. Here, you can focus in on just the data that you need, and remove all the irrelevant information. You can click on ‘show all’ to see all the data available, and then remove columns as needed.

5)      Download your results

You can now download the results that you need for future reference. To do this, simply click on ‘.csv (for excel)’ at the bottom of the results. This will provide you with an excel file of your results, which you can further manipulate and sort through.

So there you have it, now you have valuable data on the market you are considering entering. The Google Keyword Tool is a powerful method to understanding how to target your market and how big your market is. When used properly, it can really set you apart from the competition.

SEO Keyword Research Using Google and Google adwords keyword tool