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You are probably using multiple adwords campaigns. A key to success with Adwords is to have a few related keywords in an ad group. Free your adwords strategy guide recommends one keyword per ad group. This allows you to have a highly relevant ad and landing page your keywords. Many traders who followed the advice of ads, many groups with a single keyword or a few in each. You may have these groups ad spread across a couple of campaigns.

Multiple campaigns can create problems. This problem is Duplicate Keywords. You must careful not to duplicate keywords across different campaigns.

You will be bidding against yourself. By example, suppose you have a keyword in a campaign and the campaign B. Campaign to have the B ad in the first position, he will have bid campaign A.

Secondly, you are damaging the CTR two campaigns, which damages the quality and results in higher CPC. On a search for the keyword at both the ad campaign A and B appear. Both campaigns will receive an impression. The best result for printing is that consumers click your ad. However, the consumer can not click on the two ads. The consumer will click on either A or B. You have at least one printing no chance for a click through. You're automatically cutting CTR half.

How do you check for duplicate keywords? The adwords editor software can help you determine if you have duplicates. There is a verification of duplicate keywords in your ad groups. The editor you will find all the duplicates you have.

The main thing you need to check and make sure you do asking not against yourself.

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