Social Bookmarking Tools

I wouldn’t recommend Google’s content network for each and every adwords campaign you launch, but for certain markets it works extremely well. I had cases, where I lost money o the search network with certain niches/products, whereas when I launched the campaign on the content network I was able to turn in profits in the order of ~60% – 120%.

One of the key-points of setting up a successful content network campaign is the compilation of a list of web sites that are capable of generating a high volume of targeted traffic to your landing page.

Usually this will take some time, because:

* You have to find web sites that correspond with your niche.

* You have to verify if those sites are getting a sufficient amount of traffic

* You need to verify if they display adsense ads

* You have to make sure that the selected sites are sufficiently popular (have a good enough Google PR) and provide quality content. Otherwise you might attract a lot of traffic that only costs you money without converting into sales.

The Advanced Google Site Targeter makes the entire process of finding suitable sites for your content network fairly easy. You simply provide a few keywords that correspond with your niche, you click the “Start” button and the tool provides you with a list of suitable websites.

For each keyword you provide the tool returns the following parameters for each returned website:

* Information if the site displays AdSense ads

* The Alexa Page Rank – this parameter indicates the amount of traffic the site is getting

* The page rank on the search engine results page

* The URL of the site

* The Google Domain PR

* The WHOIS information of the website – this allows you to easily contact the site owner for JV’s, partnerships…

The first thing I usually do is to sort the returned results on the “Found on URL” column. This column either specifies a specific URL or the mention: “No AdSense ads found”. You will focus only on those sites that display a URL in this column.

Next you will check the column labeled: “Alexa”, which indicates the amount of traffic a site receives. The lower this value, the more traffic the site receives. Additionally, you can also have a look at the “Domain PR” column. A high PR value indicates is most cases a high quality site with a higher probability to send you “profitable” traffic that is more likely to convert into sales.

Finally, I also recommend you click the URL in the ” Found on URL ” column and verify how adsense ads are displayed on the site. Some of these pages might contain a lot of content and you will have only one or two AdSense ads somewhere hidden at the very bottom of the page.

This of course is not ideal, because these kind of sites will generate a large number of impressions, but only a few clicks.

All in all, this tool allows you to research a list of high traffic websites that correspond with your niche and that display AdSense ads. Now all you need to do is to copy/paste these URL’s into your adwords content network campaign.

30DC Day 22 – The Adwords Content Network