Monthly Archive for January 2008
google qualified adwords professional
You've decided to find someone to manage your adwords account and the company you choose will be proudly displaying their Google adwords qualified company logo. So you can relax knowing your account will be managed by a qualified person.
Wrong. Its not guarantee this at all.
You want to be forgiven for thinking that a company that proudly displays google adwords Qualified Company logo must be many highly qualified individuals. Certainly that is what the award means it is not.
Well, actually, it does not. He did not promise anything like that.
The truth of the matter is that Google offers two qualifications for professional status.
The first is that a qualified person Adwords. Anyone with this subject has passed the examination Google and all other criteria for becoming a qualified person.
To become an Adwords Qualified Company requirements are as follows (taken directly from files using Google):
1) Have a billing address and mailing in a country where company qualification is available.
2) Employ at least two Qualified Individuals in the program. Individuals must be eligible under the main company registered to your MCC account and not their own.
3) Build and maintain a minimum of 90 days required total client spend (spend requirements vary by country) on behalf of my client Center Company
Thus, any company, regardless of size, needs to have two specialists approved to claim to be a qualified company.
My fear is that someone who would commit a Adwords Qualified Company may assume that they become a qualified person to run their adwords campaigns. Of course, you could but Once again you can not!
My advice is to check before you hire any company that you are getting what you think you pay. Ask them who will manage your account and ask for their adwords professional ID so you can check for yourself that they have passed the criteria.
Tim Cohn Google Adwords Professional Marketing